New research suggests that with effective marketing and investment, the Czech Republic has the potential to become one of Europe’s leading tourist destinations.
|Following a decline in total tourism output between 2007 and 2010, economic recovery in major tourism source regions such as Europe and America contributed to a recovery of the Czech tourism sector in 2011, with direct tourism output increasing by 3%. Whilst this growth is healthy, it seems that the tourism sector of the Czech Republic is set to go from strength to strength, with new research released by Timetric suggesting that with effective marketing and investment, the Czech Republic has the potential to become one of Europe’s leading tourist destinations.
The country already boasts an established accommodation industry and a good transportation infrastructure, with the capital Prague standing as the focal point for tourism activity. Furthermore, its excellent overseas reputation of its health and wellness facilities has already contributed to the 2011 growth of the Czech tourism industry, having a positive impact on accommodation, entertainment and sightseeing, retail and transportation sectors.
Perhaps one of the most promising avenues for growth in the Czech tourism sector however, lies in its twelve historical monuments that are listed on the United Nations Educational, Scientific and Cultural Organisation (UNESCO) heritage list. These include chateaux and monuments, historical towns, spa towns, resorts, mountain ranges and national parks, and represent the excellent potential for the continued expansion of the tourist industry in the CzechRepublic, extending tourists’ horizons beyond Prague’s city limits, and ushering in a new wave of growth for the nation as a broader whole.