Market Opportunities and Emerging Trends in the Prepaid Card Market in BRIC Countries

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Market Opportunities and Emerging Trends in the Prepaid Card Market in BRIC Countries

Executive Summary

The prepaid card market in BRIC countries, which includes both open-loop and closed-loop prepaid cards, registered significant growth during the review period and is expected to continue developing rapidly over the forecast period. China contained the largest prepaid cards market among BRIC countries during the review period, followed by Russia, India and Brazil. The Chinese prepaid cards market value in 2011. However, Russia registered the strongest growth in prepaid card usage, as the prepaid card market registered a CAGR of 61.26% during the review period. India is expected to be the fastest-growing market for prepaid cards over the forecast period.

Key highlights of this title

  • According to Associação Brasileira das Empresas de Cartões de Crédito e Serviços (ABECS), the total number of credit cards in Brazil increased by 13% during 2011, to reach 173.3 million at the end of the year, while the number of debit cards increased by 7% during 2011.
  • Banks and financial institutions are the leading providers of the prepaid cards in the Brazilian prepaid cards market. Some of the companies operating in the Brazil prepaid cards market include Banco do Brazil, Banco Cruzeiro do Sul SA, American Express and CBSS.
  • The Indian prepaid cards market is highly consolidated among three leading companies: Axis Bank, ICICI Bank and Itz Cash Card. These three companies together accounted for a share of 73% of the market value in 2011. Axis Bank accounted for the largest market share of 36% of prepaid card revenues, followed by Itz Cash Card, with a market share of 20%, and ICICI Bank, with a market share of 17%.
  • Chinese retailers and Chinese public transport corporations are the leading providers of the prepaid cards. Many corporations in China also issue payroll cards and various other gift cards, which is becoming a very popular trend in China.

Scope

  • This report provides a comprehensive analysis of the prepaid card market in the BRIC countries
  • It provides current value for the BRIC countries in prepaid card market for the year 2011 and forecast figure for the year 2016
  • It offers a detailed analysis of the key markets in the BRIC countries in prepaid card market, along with market forecasts until 2016
  • It details the different macroeconomic factors affecting the BRIC countries in prepaid card market
  • It covers an exhaustive summary on the key trends and drivers affecting the prepaid card market
  • It outlines current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in the BRIC countries in prepaid card market

Reasons to Purchase

  • This report provides a comprehensive analysis of the prepaid card market in the BRIC countries
  • It provides current value for the BRIC countries in prepaid card market for the year 2011 and forecast figure for the year 2016
  • It offers a detailed analysis of the key markets in the BRIC countries in prepaid card market, along with market forecasts until 2016
  • It details the different macroeconomic factors affecting the BRIC countries in prepaid card market
  • It covers an exhaustive summary on the key trends and drivers affecting the prepaid card market
  • It outlines current regulatory framework in the industry
  • It details the marketing strategies used by various bankers and other institutions
  • It profiles the major banks in the BRIC countries in prepaid card market

More information available at:

http://bricdata.com/research/report/IS2015MR/

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