Market Entry Strategies and Emerging Opportunities in the Car Rental Industry in Mexico

Market Entry Strategies and Emerging Opportunities in the Car Rental Industry in Mexico

Executive Summary

The Mexican car rental market recorded modest growth during the review period, registered a CAGR of 4.62% to reach a value of MXN5.1 billion in 2011. This modest growth was a consequence of the adverse effects of the global financial crisis and the outbreak of H1N1 flu in Mexico during 2008–2009. Both these factors reduced the number of tourist arrivals to Mexico, negatively impacting the country’s car rental market. However, both the Mexican economy and the country’s tourism industry recovered in 2010. With the country’s tourism industry expected to record strong growth and anticipating increased levels of foreign investment over the forecast period, the value of the Mexican car rental market is projected to record a CAGR of 6.52% over the forecast period.

Key highlights of this title

  • The Mexican car rental market recorded modest growth during the review period, registered a CAGR of 4.62% to reach a value of MXN5.1 billion in 2011
  • This modest growth was a consequence of the adverse effects of the global financial crisis and the outbreak of H1N1 flu in Mexico during 2008–2009
  • The recovery of the Mexican tourism industry was primarily driven by economic growth, an increase in the volume of domestic and inbound tourists, and government initiatives designed to attract international tourists
  • With the country’s tourism industry expected to record strong growth and anticipating increased levels of foreign investment over the forecast period, the value of the Mexican car rental market is projected to record a CAGR of 6.52% over the forecast period
  • With strong growth anticipated in Mexican tourism over the forecast period, all car rental companies are planning to increase their fleet size and open more offices across the country

Scope

  • This report provides an extensive analysis of the car rental industry in Mexico
  • It details historical values of the car rental market in Mexico for 2007–2011, along with forecast figures for 2012–2016.
  • It offers detailed analysis of the factors driving the growth of car rentals, and the key emerging trends in Mexico
  • The report details the key trends, regulatory environment, market entry strategies and marketing and growth strategies in Mexico
  • It provides key companies operating in car rental industry in Mexico

Reasons to Purchase

  • Make strategic business decisions using top-level historic and forecast market data related to the car rental industry in Mexico and each sector within it
  • Understand the demand and supply-side dynamics within the car rental industry, along with key market trends and growth opportunities
  • Assess the competitive landscape in the car rental industry in Mexico, and formulate effective market-entry strategies
  • Identify the growth opportunities and industry dynamics within the car rental industry

More information available at:

http://bricdata.com/research/reportTT0015MR/

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