Market Entry Strategies and Emerging Opportunities in the Car Rental Industry in BRIC

Market Entry Strategies and Emerging Opportunities in the Car Rental Industry in BRIC

Executive Summary

The four BRIC countries (Brazil, Russia, India and China) have a combined population of around 3.0 billion, slightly less than half the world’s total population. The car rental industry in these four countries has been on a fast growth trajectory over the past last five years, having increased at a CAGR of around 20.0%. Over the next five years, from 2012–2016, the overall car rental industry in the BRIC nations is expected to continue to grow strongly at a CAGR of 13.47%, and is expected to reach US$17.04 billion in 2016, from a base of US$8.90 billion in 2011.

There are some significant growth drivers for the car rental industry in the BRIC nations. Liberalization and privatization of industry and massive foreign direct investment, along with relative cost advantages, are encouraging strong growth in each of the four markets. Increasing GDP levels, high levels of personal disposable income, increasing volumes of both domestic and inbound tourists, and increasing levels of economic activity are the key driving forces behind the increased demand for the car rental industry in the BRIC nations.”media networks.

Key highlights of this title

  • The four BRIC countries (Brazil, Russia, India and China) have a combined population of around 3.0 billion, slightly less than half the world’s total population. The car rental industry in these four countries has been on a fast growth trajectory over the past last five years, having increased at a CAGR of around 20.0%. Over the next five years, from 2012–2016, the overall car rental industry in the BRIC nations is expected to continue to grow strongly at a CAGR of 13.47%, and is expected to reach US$17.04 billion in 2016, from a base of US$8.90 billion in 2011.
  • Marketing and sales strategies will play key role in differentiating the service offerings of each companies in BRIC nations
  • In Brazil car rental industry, growth is expected to be driven by the hosting of international sports events such as the 2014 FIFA World Cup and the 2016 Olympic Games, increasing volumes of both leisure and business tourists.
  • Key growth drivers in Russian market include government initiatives to improve the country’s infrastructure, and the increasing volume of tourists in both leisure and business segment.
  • In India, as well as targeting leisure and business tourists, car rental companies are also partnering with large corporate houses and business process outsourcing (BPO) companies for their travel requirements.
  • In China, the new government policy on curbing private car usage restricting people to buy or own a vehicle is expected to drive the demand for car rental.

Scope

This report provides an extensive analysis of the car rental industry of the four BRIC nations: Brazil, Russia, India and China:

  • It details historical values of the car rental market in each of the BRIC nations for 2007–2011, along with forecast figures for 2012–2016.
  • It offers detailed analysis of the factors driving the growth of car rentals, and the key emerging trends in each of the BRIC nations
  • The report details the key trends, regulatory environment, market entry strategies and marketing and growth strategies in each of the BRIC nations
  • It provides key companies operating in Car rental industry in each BRIC nations

Reasons to Purchase

  • Take strategic business decisions using top-level historic and forecast market data related to the car rental industry in each of the BRIC nations and each sector within it.
  • Understand the demand and supply-side dynamics within the car rental industry, along with key market trends and growth opportunities.
  • Assess the competitive landscape in the car rental industry in BRIC nations, and formulate effective market-entry strategies.
  • Identify the growth opportunities and industry dynamics within the car rental industry.

More information available at:

http://bricdata.com/research/report/TE0005MR/

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